SIGNS 101: NO MATTER WHERE YOU WORK...THIS SHOULD HELP!

Color combinations

-  Contrast and visibility are your best guides

-  Examples: High contrast - Red and White / Low Contrast - Red and Black

-  Color contrast

    -  Consider background surfaces, window tinting, lighting, etc.

Letter sizes and visibility

-  The most successful impact for viewing distance (in feet) is 10 times the height of the letter in inches (i.e. The best impact on 10 inch letters is at 100 feet.)

-  Visibility: A study at the Pennsylvania College of Optometry found that:

    -  Borders increase readability 26%

    -  Multiple colors increase readability 78%

File Prep 101

-  Internet artwork

    -  Most common question: Why can't you use my internet artwork?

- Bitmap vs. Vector

    -  Bitmap - One solid image, resolution is determined by DPI or dots per inch (File extensions are .JPG, .T1F, and .BMP)

    -  Vector - Points, lines, and curves (File extensions are .EPS and .AT)

Sign permits and installation

-  Basic information

    -  How can I determine the size of my sign?

    -  Square footage is usually based on the linear feet of your store front

    -  Obtaining a permit: Contact us (of course) or the Building Department with the City of Chino at 909-591-9818

-  NEVER.. .EVER.. .DIG WITHOUT MARKING UTILITY LINES FIRST

Durability

-  Where is the sign going to go?

    -  Inside or outside

 -  How long will the sign need to last?

    -  Temporary or permanent

Preventing errors and stress

-  Submit a "Calendar of Events"

-  Inform us of holiday celebrations, annual programs, occasions, events, etc.

Visibility

The ability for your signs and graphic application to be read and understood is an important consideration when designing begins. Every Signs By Tomorrow has trained designers on staff to assist you with deciding on the best solution for your sign and graphic needs. Choosing letter size is an important part of this decision. The following chart will assist you in making that decision:

Distanced & Visibility Chart

Letter height (inches)                 Best Impact        Maximum Readable Distance 3"                                                30'                      100'

4"                                                40'                      150'

6"                                                60'                      200'

8"                                                80'                      350'

9"                                                90'                      400'

10"                                              100'                    450'

12"                                              120'                    525'

15"                                              150'                    630'

18"                                               180'                    750'

24"                                               240'                    1000'

30"                                               300'                    1250'

36"                                               360'                    1500'

42"                                               420'                    1750'

48"                                               480'                    2000'

54"                                                540'                   2250'

60"                                                600'                   2500'