Although Signs By Tomorrow is relatively new to the Desert, owners Larry Deitz and Al Keve have been in the sign business for many years.  They owned a successful Signs By Tomorrow franchise in Springfield, Virginia before they moved to Palm Springs in 2004.

Al's previous career as a government contracting officer and Larry's as a printing sales rep prepared them for the business-to-business and high service demands of today's modern sign industry.  They both bring a customer service mentality to their business dealings.  They realize that their customer base comes from repeat business due to the care and quality they put into every job.  Phone calls are returned promptly, information is supplied when needed, and jobs are delivered or installed when promised.  Anyone who answers the phone will be able to answer a question or find out what a customer needs.

Al and Larry are members of the Palm Desert Chamber of Commerce, the Palm Springs Convention and Visitors Authority, and the Desert Business Association, all organizations dedicated to promote good business in the Valley.