Studies show 80% of purchasing decisions aren’t made until the consumer enters the store. But most retailers can’t afford added staff to assure every customer gets personal attention every time. So how do you control the selling environment to drive the sales you want?
That’s why in-store signage and displays are so critical and relied upon by all top retailers. They know POP signs and displays can take the place of the human touch and call special attention to new promotions or key products. They can drive interest and engagement and help make that added sale.
Whether it’s a simple counter card or placard or a full-blown category kiosk, a POP device can be a show-stopper that makes shoppers aware of a new product or a new promotion, even when you’re not handy.
Attractive banner stands or easels, ceiling danglers, aisle interrupters are tried-and-true customer engagement tools. New sign fixtures are available in every size and configuration for placement where needed without robbing floor space.
Digital signboards and light boxes are other examples that command attention and create selling moments in a very high-impact way.
Gone are the days when POP displays have been limited to pamphlets at the register or those that display a limited product offering. Today, the number of innovative in-store marketing tools are many…and far more affordable than additional sales staff. Your Signs by Tomorrow Corporate representative is anxious to share proven POP ideas. Ask to see examples of today’s innovative POP solutions.
To speak with a Signs By Tomorrow professional in the Corporate, MD area contact us.