Help Your Brand Take Center Stage.
No matter if you are a non-profit trying to raise money, or a corporation paying tribute to your top clients: your event should be an extension of your brand. According to Catherine Kaputa, author of How to Brand Your Meetings & Events, “In the Business World, events are the primary stage on which one performs…how the company performs on the event stage can make or break the corporate brand.” Throwing a mediocre event will indicate you represent a mediocre brand. Every component of your event including: logos/ trademarks, keynote speakers, micro-sites, seminars, signage and goodie bags should be well thought out, exciting and represent the corporate brand.
Event Branding Strategies
Create a Sense of Exclusivity
Exclusivity leads to a desire in your attendees to be “a part of the in crowd”, changing your event from “want to attend” to “must attend”. It is a common belief that more guests means more revenue; but it possible to create a sense of exclusivity without sacrificing ticket sales. An elite attendance package, and its perceived enhanced value proposition will create an opportunity for your guests to invest more in your event and/or cause, just to be a part of the area behind the velvet ropes.
Engagement of Guests
Make sure you follow up with any inquiries quickly. There are many resources available to event marketers to keep event attendees engaged event to event including micro-sites, email marketing and most popular social media marketing. Be sure to post pictures, video and creative messaging to help create excitement for you next event.
As the leading visual communications provider to the event industry for over 25 years, Signs By Tomorrow has the products and services you need to help your event take center stage. From consistent branding and messaging within event graphics to QR code services for easy promotion before, during and after your event, Signs By Tomorrow has the solution to help you make the immediate impact that results in a lasting impression.