Retail signs, graphics and displays are essential and highly effective “silent salespeople.” They start working as people pass by the exterior of your store and continue to direct and control the selling environment on the interior. Thanks to advances and innovations in sign materials, fixtures, production equipment and techniques the opportunities for signage drive attention and sales have never been greater. Plus, they add visual interest and ambiance for a more engaging customer experience. There's no question that a careful, coordinated "environmental graphics” program pays big dividends.
Consider these encouraging findings from various research projects:
Now, remember the downside of a less-than-professional signage strategy:
Clearly, a robust exterior and interior retail sign program is essential in today’s competitive landscape.
Attract, guide and impress with exterior sign strategies
Let us help you understand local sign codes and obtain any permits necessary as the first step in creating that optimum street appeal. Then we’ll provide all services needed to create and install your exterior signage.
And think beyond your primary sign to consider additional attention-getting devices such as:
As they say, you only get one chance to make a good first impression. And that impression begins with the exterior look and feel of your location.
Guide and enhance their shopping experience with multiple interior signs and graphics
Now that you’ve attracted shoppers, help them find what they want and discover other products and services along the way. Nearly every surface and location in your store provides an opportunity to inform and persuade. Floors, ceilings, walls, shelving units and counters can all be adorned with signs and graphics to enhance the visual appeal of your store and constantly prod visitors to learn more and buy more.
Get an update on best practices today
Schedule a walk-through with your Signs by Tomorrow Ann Arbor representative to learn all the ways signs and graphics can add to the appeal and effectiveness of your store environment. We’ll gladly help you craft a plan to take advantage of the many innovations that have been created in just the past few years.
Popular options for Retail Signs include the following. Click on the links to learn more.