QR Codes, a Difference Maker for Sign Companies and their Customers

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3/8/2011

QR Codes, a Difference Maker for Sign Companies and their Customers

QR CODES FOR BUSINESS USE

Signs By Tomorrow of Arlington Heights, IL has done it again; not just for us,
but more importantly, for our customers: QR Codes; they are now used in various signage projects. For specific details call us at 847-255-0123.
 
You may have already seen QR codes—those funny-looking, square barcodes—on direct mail pieces, in advertisements, or for sale signs. As smart phones become more prevalent, more businesses are using QR codes as part of their marketing and communications.
 
But what are QR codes, how do you create them, and how can you use them to better market your own small business?
 
What are QR codes?
QR (short for "quick response") codes are 2D barcodes that can be scanned and read by smart phones. Once read by your phone, they will redirect you to a website, send a text on your behalf, or provide directions via Google maps, among other tasks.
 
How do you scan a QR code?
If you see a QR code in the wild don't be afraid. Just pull out your smart phone and use any free app for scanning QR codes just as you would use your camera phone; it's just like snapping a picture. Most smart phones have a QR scanner pre-installed, if not, there are plenty (free) applications available for download.  
Once you scan or snap a picture of the code you will be redirected to a web page, shown a video, or generate an SMS text or call to someone…depending on what the QR creator set up. Free support is available for customers of Signs By Tomorrow in Arlington Heights, IL.
 
How can you create QR codes?
There are plenty of sites that will allow you to create QR codes for free. You just need to provide the URL you want to send people to, the message you want to share, or whatever other information you'd like to put into the QR code.
 
How do you use QR codes in marketing and communication?
Although we've seen QR codes used in email marketing, on websites and on Facebook business pages, QR codes are most useful in the physical world. This is because a QR code placed in a direct mail piece, on a pizza box, or on a street sign allows the viewer to quickly connect to a wealth of information by scanning the QR code.
Here are some examples of how businesses can use QR codes in their marketing:
 
  • Real estate agents could include a QR code on a for sale sign that takes people to a video of a walkthrough of the property.
  • Retail shops could post QR codes next to products for in-depth reviews that have appeared on their blog.
  • Companies could place QR codes on employees' business cards, making it easy for people to connect with them on multiple social networks.
  • Vineyards could include QR codes on wine labels. Restaurant patrons who enjoy the wine could scan the QR code to learn more about the vintage, vineyard, or even be directed to the online store where they could buy a case for home consumption.
 
Will QR code marketing work for any business or non-profit?
Like any marketing campaign, some businesses are better positioned to take advantage of QR code marketing. Since you need a smart phone with a camera, QR scanner and an internet connection, you need to decide if this reflects your target audience or not.
And, as I mentioned above, QR codes are a great way of connecting the physical world to the internet. Personally, I don't see the benefit of a QR code in an email newsletter. It would be easier and more user-friendly to just include a traditional text link as opposed to asking your reader to grab their phone, scan a QR code, and then view the resulting webpage on their tiny mobile browser. However, using QR codes on signage is a great idea,
 
 
In Conclusion
QR codes will continue to gain in popularity with the boom in smart phone usage. They are easy to create, and becoming easier for consumers to use. Depending on your business, you can use QR codes as another way to engage your audience, drive traffic to your website (or elsewhere), and build your business.
If you'd like help developing a strategy for using QR codes in your signage projects, please contact Signs By Tomorrow in Arlington Heights at 947-255-0123 or visit us at www.signsbytomorrow.com/arlingtonheights.

 

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