As your local economy gradually reopens in the wake of the 2020 pandemic, have you recently reassessed the signs your customers and visitors see, day-in day-out? Do the temporary communications you pieced together in March still comply with guidelines from the CDC and other authorities? Are your visual displays projecting your brand and solutions professionally and in sync with current events?
If you’re not 100% confident when answering the above, then it’s time for a signage audit!
That means checking your outdoor and indoor signs to ensure they:
Whatever the case, it’s clear that keeping your signage in good condition will enhance your space and improve the visitor experience for everyone.
Where to begin? No matter what industry you're in, auditing your signage with an experienced sign specialist is the best way to identify your immediate needs. He or she can locate specific repair or replacement requirements, pinpoint missed opportunities and share creative ideas for further enhancement.
As you look to starting your own signage audit, here are 5 key questions to ask:
Branding is the practice of creating a unique identity for your business, one that sets you apart from competition and builds customer and employee loyalty.
While we often think of printed and digital assets (such as brochures, websites and social media pages) as key components of a brand, signage is often the most influential because of its impact on day-to-day experience.
Great signage should be a spatial extension of your brand, evoking your vision, values and overall mission.
Check out our infographic – Don’t Settle For Bland When It’s Easy To Brand! – to learn more.
The Americans with Disabilities Act (ADA) addresses specifications for many signs throughout your facility. In the wake of the COVID-19 pandemic, the CDC continues to provide guidelines on proper hygiene, safety and social distancing communications.
In addition, most districts have local regulations that govern the use of signage. Since fines for non-compliance can be hefty, you should always make sure your signs adhere to these guidelines.
Check out our article, Is Your Signage ADA Compliant? to learn more.
For practically any physical business, attracting attention and communicating with passersby is vital.
When auditing your signs, make sure there are no trees, plants or other distractions blocking the view. You should also ensure your signs aren’t competing – too many in one place can overwhelm.
What’s more, signs should be consistent in tone. For example, placing a vibrant, playful wall graphic next to a sign about face mask requirements may dilute the messaging of each.
To start improving your visibility, check out our article, Standing Out From Competitors.
Studies by the Sign Research Foundation have shown that 33% of customers are drawn into stores based on the signage quality, and about 40% make assumptions about a business based on the appearance of its signs.
As you review your signs, make it a priority to update signs that are faded, cracked or in disrepair, and consider whether quick and dirty solutions like duct tape and paper should be upgraded to something more long lasting.
Learn more about signage repair in our infographic: 10 Tips For Maintaining Your Signage.
It’s surprising how many businesses fail to make proper use of their available signage space. Outside, check windows, walls, doors and parking areas to ensure customers can easily find their way into your space and are aware of new procedures like curbside pickup.
Indoors, ask if blank walls, corridors and doors could contribute to the overall visitor experience. Are there opportunities to inspire staff members with motivational quotes or award displays? Does that corridor junction need clearer wayfinding signage to help reorient customers?
Your fleet too, can become a valuable advertising tool when customized with branded vehicle graphics. Out on the road, they’ll promote your solutions far beyond your business space, and even while parked they provide 24/7 advertising and brand awareness benefits.
BONUS: Check out our Interactive Signage Map to spark new ideas for updating your interior and exterior space.
Ready to begin? Look to Signs By Tomorrow® for more professional tips to improve your signs and graphics.
Continuing our tradition as America’s Sign Company®, Signs By Tomorrow provides powerful visual communication solutions to communities across the nation. Customers benefit from our extensive experience, knowledge and utilization of state-of-the-art production and design equipment. From impactful graphics and displays to large-scale event signage, Signs By Tomorrow provides America’s businesses and organizations with high-value products and services with a quick turnaround promise.
To get started, contact us today!Back