Today’s signs are active, especially electronic displays (also called digital signage or LED signs), which allow you to show moving text, graphics and even videos. Impressive to be sure! But, how can this dynamic digital signage improve your business?
Here are just a few ways you can use digital LED signs to bring new customers into your business or prompt greater sales among those already in your doors!
- Attract greater attention: Digital business signs are brighter than other types of store signs. This means that more prospects and customers can see your digital signage from further away. Whether your store traffic arrives by car or by foot, your dynamic sign will be the first thing that most people see!
- Spur more impulse buys: Has new merchandise arrived? Are older items taking up shelf or floor space? Give shoppers a reason to stop in and spend with LED signs. Digital outdoor signage is a great way to put discounts or specials in front of passersby. The benefit? More spur-of-the-moment sales!
- Promote timely specials: Digital store signs are dynamic. This means you can easily change your messages (most often via a computer). Use this flexibility to your advantage! Let drivers know your gas station serves morning coffee. Advertise outdoor athletic equipment on weekends or sunny days. The needs of consumers change throughout the day and week. With digital retail signs, your sales appeals can, too!
- Put all promotional space to use: On countertops, in your front windows and in other limited spaces, even small LED signage will attract attention. Use them as sales signs to focus attention on the products close at hand, or as store signs to flag down prospects who might otherwise pass you by!
- Introduce your staff: Don’t think of dynamic digital signs as only about dollars and cents. LED signs can also showcase your company’s history, highlight your community involvement and introduce your workers. Successful companies realize that such connections are often key to earning trust and gaining repeat business.
Attract customers, promote sales and more with dynamic digital signage. See Signs By Tomorrow Frederick for budget-friendly solutions.
With a complete selection of digital signs for indoor and outdoor use, we have solutions for every application and all budgets. To get started, contact us today.