If you’re looking to draw more clients through your doors, make window graphics a key part of your marketing efforts. As “old-school” as they may seem in this digital age, window decals and window clings are economical and effective tools to grow your business and build your brand.
Offering many plusses, use window graphics at your store or restaurant to:
Advertise more affordably: Available at a fraction of the cost of most ads, window decals (i.e., adhesive-backed stickers) or their static-cling vinyl graphic alternatives are a great choice for many small and mid-sized retailers operating on limited budgets.
Promote sales and specials: Easily installed, moved and removed, static-cling window graphics are an easy and inexpensive way to publicize your promotions. In fact, frequently updated window clings may be just enough to prompt new shoppers to visit your business! You can rely on more permanent window decals for your longer-term messages.
Utilize prime promotional space: Unlike your main outdoor signage, window graphics are often free from city regulations and even landlord approvals — yet many retailers leave most of this “real estate” completely blank! Of course, before going ahead with your business window decals or vinyl graphics, you’ll want to research any municipal rules and tenant restrictions.
Gain new audiences: By changing your window graphics, you can see if varying your messages motivates new customers to do business with you. This testing could lead to the discovery that your brand appeals to different market segments you hadn’t originally considered — which is important data for your business-building strategy.
Enjoy great versatility. When considering window graphics for your store or restaurant, know that you have many attractive options — from graphics for inside or outside applications to full or partial window wraps. A popular selection is perforated window graphics. They provide a clear view from one direction (such as inside your business) while offering a full-color graphic to viewers on the outside.
A parting tip: As tempting as it may be, avoid “window graphic overload.” In other words, don’t clutter your prime promotional real estate! Using too many window decals or static window clings can defeat your effort to gain attention and weaken the brand image you’re working so hard to build.
To discover the profitability of window graphics, look to Signs By Tomorrow Frederick!
Experts in the design, fabrication, and installation of window graphics, we can help you make the most of your storefront or building-side real estate for promotional or branding purposes! Our solutions include indoor vinyl lettering and graphics as well as outdoor vinyl lettering and graphics. To get started, contact us todayBack