With all the many styles of retail signs available to you, it’s easy to get overwhelmed with the number of choices. But, if you break down signs by function, your task gets much more manageable. Here are four tips on what type of retail signage will best suit your business:
1. Outdoor signs: Exterior signage is the most important kind of sign in retail because it’s what gets prospects through your doors. Be it storefront signage, window lettering or any of many other kinds, your outdoor signs will make the first impression shoppers have of your business.
Consider all your options, including monument signs, pole or pylon signs, and post-and-panel signs you might position at street side to attract motorists. Entrance signs, LED signs, branded awnings and lighted channel letters are types you could mount on your storefront.
Whatever your choice or choices, make sure your outdoor signs are distinctive enough and sized to attract attention. Also, weigh your choices carefully. Research from The Signage Foundation notes that a new retail pole or pylon sign increases business by 15.6%, a monument sign by 9.3%, and then two directional signs at 8.9%.
2. Promotional signage: Through convincing language or attractive imagery, these are the signs that alert shoppers to a sale, advertise a product or service, or announce an event. In addition to your outdoor signs, your sale signs, promotional acrylic signage and other persuasive signage give you another great opportunity to draw customers through your doors.
Research confirms what you probably already know about the value of promotional signage. According to statistics published by betabait.com, 88% of the total impulse purchases are created primarily because the items are on sale!
3. Wayfinding signage: These signs help customers navigate your space more easily, and may be known as organizational signage, departmental signage or directional signage. After all, the easier you make it for a shopper to locate what they came in for, the more likely they are to count on that convenience in the future and return to your store.
Your store’s wayfinding signage should be easy-to-read and posted where consumers start their journey. This is sometimes at your main entrance, but oftentimes in your parking lot. You’ll want to provide easy directions to all departments, service centers and, of course, your checkout lanes!
4. ADA signage: Required by law under the Americans with Disabilities Act, ADA-compliant signage communicates the accessibility of parking, entrances/exits, restrooms, cashier stations, fitting rooms, and elevators.
With ADA signage, you’ll not only be compliant with the law, you’ll also make all customers feel welcome. The ease with which they can find and access parking, entrances, cashier counters, fitting rooms, restrooms, and elevators will make the experience of disabled customers more enjoyable. Of course, the more comfortable they are within your store, the more likely they are to shop and return to shop again!
For all types of retail signs at affordable prices, see Signs By Tomorrow Kent.
With a complete selection of Outdoor Retail Signs and Indoor Retail Signs as well as Indoor Safety and Compliance Signs and more, we have solutions for every application and all budgets. To get started, contact us today