6 Reasons to Use Flag Banners in Your Marketing Campaign
If you’re considering running a promotional event this season, or just want to spread local awareness about your brand, flag banners should be first on your list. These portable wonders are often spotted on the side of roadways, pedestrian sidewalks, retail parking lots, grass lawns, and other frequently traversed locations.
But why are these lightweight banners so popular with gyms, retailers, restaurants, auto dealers, street side promoters, and event holders? They must be effective, even though they’re not always talked about. And why choose flag banners over other advertising methods, such as billboards, vehicle wraps, or just good, old-fashioned road signage?
Hold your horses. Let’s get the terminology down, first.
You may have heard other companies or businesses refer to flag banners under several different phrases: feather banners, flag banners, beachwings, feather flag banners, feather convex banners, etc. (Here’s to hoping we’ve covered all the variations). These terms are completely interchangeable, and generally refer to the same thing, apart from the label “feather convex banner.”
Convex refers to the outline of the flag, which is curved like the outer edge of a circle. Remember the whole “a square is a rectangle, but a rectangle is not a square” thing? Likewise, a convex feather flag is a flag banner, but it doesn’t necessarily work the other way around.
Confused? We hope not. Let’s go over why you should use feather flags to improve your business strategy.
1. Feather flags can be directional, as well as promotional.
With standard, outdoor routed and sandblasted signs, you’ll end up spending more time and money on placement trying to create directional and wayfinding signs for your location. Feather flags can be moved on-the-fly to accommodate sudden location changes, whether your place of business is a booth at an event, or an office in a remote business park.
And because flag banners are essentially modular, you can even change the messaging of your sign. In the event your patrons keep getting lost on the way to your establishment, accommodation will be a breeze.
2. Fluttering flags draw attention.
When the human eye sees a moving object, it takes one-tenth of a second for the brain to process that information. That’s far less than three to four seconds in which a driver will have the opportunity to look at a moving sign. Even the slightest wind sends the pliable nylon or polyester material of a banner flag fluttering. Effectively, you’re hacking the attention of drivers with a sign in perpetual motion.
But it’s a strange catch-22: objects in motion catch the eyes of passersby, yet they are more difficult to read as a result. Remember to keep your messaging as simple and visible as possible.
3. Flexibility makes them a great addition to almost any setting.
You’ve likely seen hundreds of feather banners outdoors, but they can also be brought indoors. In fact, if you plan to use flutter flags solely for indoor applications, they can be outfitted with special inks, which appear brighter under artificial and low-light settings.
If you often bring outdoor signs into your retail store because of inclement weather, now you don’t have to plop them down in a warehouse or storage closet! With a feather banner, simply find a small fan and place it beneath the banner material. You’ve got an instant branding solution that’ll flag down potential customers and highlight retail displays.
4. They’re easy to use, and quick to set up.
Your set-up time will vary depending on the base your flag pole will be mounted on, but don’t expect more than a few minutes of preparation to erect each feather banner. Because they’re no more than eight pounds (unless you purchase a weighted base), you won’t struggle transporting multiple flag banners at once.
Looking for the feather flag that can be set up the fastest? Flag banners with ground stakes can be planted in soil with a single motion, and as a much-appreciated bonus, stakes provide the greatest stability as well.
5. Flag banners can withstand harsh weather conditions.
Modern promotional flags take advantage of high-quality, composite fabrics that are quite durable in rain, sleet, and snow. They are highly resistant to heat, but aren’t fireproof, so don’t take feather flags as an opportunity to unleash your inner pyromaniac.
Exposure to direct sunlight however, will cause your graphics to fade over time. Over a short and medium-term promotion, this will hardly make a difference. But if you plan to have your flutter flags last their estimated lifespan of two years, take care to place them under a tree or store awning.
6. When it comes to design, the sky is the limit.
Banner flags still have the positive attributes that people associate with display banners; namely, full-color graphics and the ability to customize targeted copy that’ll lure in possible clientele.
Obviously, you don’t want to take this capability to its fullest extent – cluttered and noisy design can be the bane of any pedestrian or motorist looking for key information. Not only that, Google researchers also found that “visually complex” websites are consistently rated less beautiful than their simpler counterparts. We’ll bet on the safe side and assume that can extrapolated out to sign design too.
For more professional tips and tricks involving feather banners, you can rely on the experts at Signs By Tomorrow Portland.
Not convinced that custom printed Flag Banners are a perfect fit for you? Find out what is with an expert site assessment courtesy of Signs By Tomorrow Portland. We have an array of Outdoor Custom Banners for all applications and budgets. And if you’re looking for a low-cost solution to help patrons find your event, we offer Outdoor Pole Banners. We invite you to learn more about what Signs By Tomorrow Portlandcan do for you. To get started, contact us today.Back