Business Signage: Why Lighting Matters


Business Signage: Why Lighting Matters

Are illuminated signs a bright idea for your business? For most retailers, restaurants and other organizations, the answer is a resounding “yes,” and for two reasons: cost and impact

At a fraction of the cost of billboards, newspapers, radio, and television, on-premise signage is by far the most cost-effective method of advertising for local retailers, reports the US Small Business Administration (SBA). If you want to make the most of this opportunity, perhaps the very best way to do so is through lighted signs.

Consider that the average roadside sign in the United States earned from 20,000 to 50,000 impressions per day in 2015, with about four in 10 of those impressions taking place after dark. In other words: If you forego illumination for your signage, you’ll miss out on approximately 40 percent of your promotional chances!

If you've determined that electric signs are right for you, the next decision you’ll have to make is what kind of illumination works best for your application. You have a variety of options to choose from, including:

Lightboxes or fluorescent signs are translucent panels enclosed in a box and backlit to showcase your company’s logo, name and promotional messages.

Illuminated logos and channel letters are a great way to call attention to your company name.

With storefront lighting, you can illuminate an entire façade or sidewall with ground- or wall-mounted floodlights.

Exterior illuminated signs allow you to light a monument sign or post-and-panel sign with a spotlight. 

Among the newest and most effective electric sign options are digital signs and LED signs, which employ light-emitting diodes. Many electric signs can show static text, scrolling messages, still images or even videos. Admittedly, digital signs are a higher-price option, but one well worth your consideration. The SBA states, “For businesses that choose to enhance their signage with an electronic message display, the owners typically see an increase in business of 15 percent to 150 percent.”

Looking for some bright ideas regarding electric signage for your business? For expert assistance with lighted signs, including the latest digital signage options, look to Signs By Tomorrow Rockville.

Signs By Tomorrow Rockville has been meeting the needs of businesses and organizations of all types and sizes for more than 30 years! You can look to us for affordable, custom exterior signage, window graphics and other outdoor solutions that will help you attract more customers. To get started, contact us today