Interior design plays an important role in branding. Business owners and commercial designers should strive to create workspaces that reflect the culture and mission of a company. Signage can contribute toward creating a unified look while directing and informing employees and customers. Find out the best ways to use interior signs to reinforce brand identity in a workspace.
First impressions are as important for places as for people. An entryway and reception area should provide customers or visitors with a sense of where they are and the purpose of a business. There are several office space design solutions for introducing newcomers to a brand:
Custom interior signs are an affordable and effective way to display brand identity. The right color scheme, typeface and logo design will enable customers to quickly identify a company.
The owner of a new business should focus on establishing their brand. A good place to start is to think about what clients or customers entering their location will want to see or need to know. Then, look for ways to combine branded signs with informational features.
Workplace design should clearly indicate where important areas, departments or offices can be found. Wayfinding starts with an office directory in an entryway or lobby and extends throughout a workplace interior. Analog signs range from arrows or other directional indicators to labels that identify important locations. Analog directories may be freestanding or mounted on a wall with engraved or printed name strips. A number of options are available for stylistic features such as framing and illumination.
Depending on the type of business and whether a workplace is customer-facing, owners may want to invest in digital signs. A growing number of companies are putting LCD or LED directories or multi-purpose displays in lobbies and other areas that customers frequent. These displays can be updated at any time to showcase new developments:
Business owners may also want to invest in ADA-compliance signage for areas such as emergency exits and elevators. Business owners and interior designers should look for ways to make signage helpful and informative for everyone.
Most brands rely on a signature shade or color combination for branding purposes. Colors and logo elements can extend to graphic wall art and lettering throughout a workplace. Be sure to use consistent colors and shades and try to limit the scheme to approximately one to three colors to avoid confusing customers. No matter which interior design signs a business owner or designer chooses, it is important to ensure that branding is consistent throughout the location.
Decals provide a quick and easy way to change the look of a space. Use static-cling decals on windows or attach adhesive vinyl decals to windows or walls. These designs can incorporate colors or visual themes from a logo or other branded materials.
The best design depends on the intended audience in a given area. Eye-catching stylistic designs or presentations that use images and lettering to showcase products and services may be most effective in customer-facing areas. Employee-only areas can be ideal locations for inspirational words or phrases or designs that convey a sense of the corporate mission.
Try to make interior spaces inviting and support the needs of new employees, customers and visitors.
Keep an eye out for blank spots in a decorative scheme or use informational signs to provide directional guidance. Awards and plaques can motivate employees and impress potential customers. Telling a story is an effective way to fill a larger space. Consider portraying the history of a business or showcasing products and services on a larger wall wrap or across a series of acrylic or plastic signs.
Learn more about using interior signs to transform any space and reinforce a brand. Contact Signs By Tomorrow and transform your building with our custom signage solutions. We can help every step of the way, from selecting the best type of sign to professional installation. To get started, contact us today.
Infographic: Don't Settle For Bland When It's Easy To Brand!Back