Graphics “To-Go!” - Vehicle Wraps And Decals Are Ideal For Food Trucks And Trailers
Once limited to roving ice cream vendors, mobile canteens that called on construction sites or hot dog and popcorn sellers at fairs, today’s food trucks and trailers have gone upscale. They’ve also climbed in popularity.
Entrepreneur Roy Choi of Los Angeles is credited by industry sources with starting the trend in 2008 with one of America’s first gourmet food trucks. Offering delicious and innovative cuisine, it proved to be a huge hit. His operation quickly expanded to four additional food trucks.
Of course, others soon took note. Food trucks have become one of the hottest trends in the restaurant business. Now craft brewers are entering the industry by operating trucks and trailers with taps that dispense their latest beers and ales.
Today, there are over 4,000 food trucks across the U.S. that collectively are enjoying considerable success. According to research firm IBISWorld, food truck industry revenue grew at an annual rate of 7.9 percent from 2011 to 2016.
Another measure of their success? The growing popularity of food truck rallies. Also termed food truck festivals, food truck rodeos or food truck gatherings, these are events where as many as 100 or more food trucks gather in a single location where they draw thousands of hungry and thirsty fans!
Given the need for food trucks to stand out anytime and especially when operating in a crowded field of competitors, vehicle wraps and decals provide an excellent solution:
- The large, flat sides on most food trucks and food trailers offer billboard-size surfaces on which owners can showcase their specialty (e.g., Japanese cuisine, tacos, BBQ, etc.) and display their menus, pricing, business hours and more.
- The affordability of vehicle graphics appeals to owners of food trucks and trailers, many of whom are focused on economy. After all, they’ve opted for a lower-cost mobile operation rather than investing in a brick-and-mortar restaurant. With options including decals, partial vehicle wraps and full vehicle wraps, operators have a “good-better-best” set of choices budget-wise for their graphics.
- Vehicle wraps offer owners of food trucks and trailers another benefit, and that’s promotional flexibility. When sized and shaped to accommodate an area on the truck or trailer for an area with chalkboard paint, operators can easily update their daily specials and prices.
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