Executive Team

SBT Executive Team

Buying into a franchise is buying into a family of experts…. an excellent business opportunity.

The executive team at Signs By Tomorrow has one goal: To assist, support, and guide every Signs By Tomorrow franchise member in reaching their business goals and to be successful. Unlike other organizations, it’s not uncommon for the President of the company, Ray Palmer, to pick up the phone and call each franchise member to “check in” or receive in-center visits from our Vice-President of Operations and other HQ team members on a regular basis.

The Signs By Tomorrow executive team comes from various backgrounds and it's this diversity that leads to our unrivaled expertise in running a successful sign franchise.

Please read further for full Bios on our Executive Management Team:

Mike Marcantonio

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Mike Marcantonio invested in SGO with members of the management team in February 2012. He brings an entrepreneurial spirit and success-driven attitude to SGO. As CEO, he will work closely with the leadership team to evolve the sign division into the premier provider of professional grade graphics solutions to businesses and organizations. Marcantonio is also the principal investor in Allegra Network, a graphic and visual communications franchise with over 400 locations in North America. Previously, Marcantonio was vice president of tax at Domino’s Pizza, Inc. in Ann Arbor, Michigan., from 1995 to 2000. Marcantonio invested in Allegra Network in 2000 and in July 2006, he expanded his role at Allegra Network by becoming chief strategy officer. In 2011, he transitioned to CEO.

Ramon L. Palmer

As President, CEO and as a franchise member, Palmer has been involved with Signs By Tomorrow for the past twelve years. As a franchise member, he owned and operated four Maryland centers. Palmer has also served as a member and chairperson of Signs By Tomorrow’s Franchise Advisory Council, on which he played a key role in developing a national website for the firm and establishing an advertising fund for Franchise members.

Palmer worked for a number of other area businesses over his 27-year career, including Cambridge Positioning Systems, Advanced Wireless Technologies, Communications Electronics, Genesis Data Systems and AAI Corporation.

Palmer holds both an undergraduate degree in electrical engineering and a master’s degree in business from The Johns Hopkins University. He currently resides in Phoenix, Maryland, where he is active in the community as a member of the Board of Directors for the Baltimore Area Council of Boy Scouts of America.

Joe Mauldin Director                                                                                                                                                                                                                      Director of Corporate Sales

Joe Mauldin has been with us since 2001 and currently serves as the Director of Corporate Sales. He is responsible for developing system-wide sales programs.

During his time with Signs By Tomorrow, Joe has also served as a Business Development Manager (2001-2002), Senior Business Development Manager (2002-2003), National Sales Development Manager (2003-2004), Director of Sales and Marketing (2004-2006) and Director of Field Sales and Support (2006-2008). Joe has also assisted with new center build-out and development, consultation for individual centers, sales growth strategies for troubled centers and the development of many of the marketing and sales resources available to our system. 

Prior to joining Signs By Tomorrow, he was completing his Masters in Communications Management at Towson University. He also holds a Graduate Certification in Strategic Public Relations and Integrated Communications, and a Bachelors degree in Marketing and Communication.

Phil Smith
Director of Franchise Relations

Phil joined Signs By Tomorrow in 1986 after a career in the blue printing and drafting field. He started and managed our first headquarters center, which today, is one of the top centers in the system. Phil has also assisted in developing many products and systems that have helped to define our business.

His almost 30 years of experience has contributed significantly to both the success of the company and the involvement of the sign and graphic industry. Phil has been a trainer, mentor, and leader for the vast majority of franchise members and employees in our system.

He has been the Director of Operations since 1995 and is credited with vendor relations and establishing the Sign By Tomorrow Vendor Approved/Preferred program. His history with the company also includes four years as Training Manager (1991-1995), as well as seven years experience managing centers (1986-1993).

Steve Hoyle
Director of Franchise Services

Steve’s Franchise Services Department is responsible for Vendor Relations & Programs, Research & Development, New Center Opening, Center Changes (transfers and moves), as well as the planning, organization and running of the company’s Annual Convention.

Steve began working at the first Signs By Tomorrow company-owned center in 1989 while completing a degree in Advertising & Design at the University of Maryland. During his time as Director of Training from 1995-2013, Steve gained more than 20 years experience in training. His expertise in training and center openings has contributed to more than 125 Center successes.

Steve was also an Assistant Manager for two company-owned centers (1989-1991), center Manager (1991-1993), and Assistant Training Manager (1991-1995).

Michael C. Cline
Vice President of Franchise Development

Michael Cline joined Signs By Tomorrow in June of 2004 as Director of Franchise Development. From April 2003 to June 2004, he was owner of M2Marketing, Inc. in Baltimore Maryland. He was sales representative of ADnational, a yellow page agency in Columbia, Maryland, from October 2000 to April 2003. From May 1996 to September 2000, he was a mortgage broker with C & F Mortgage in Baltimore, Maryland.

Burke Cueny
Vice President of Marketing & Communications

Burke Cueny joined Signs By Tomorrow in September 2015 as the Vice President of Marketing & Communications. Prior to joining Signs By Tomorrow, Burke has over 20 years experience in marketing and marketing operations. In addition to his experiecne with a mulitude of fortune 500 companies, Burke has also successfully launched several of his own businesses throughout his career.

Burke holds a B.A. in Advertising from Michigan State University and a M.B.A with a specialization in Marketing from Central Michigan University. 

Joe McGuinness 

Prior to Signs By Tomorrow, Joe had a successful 20-year career in field operations and headquarters management positions with Sears and Black & Decker. During this career, Joe developed extensive local and national experience in the operation of retail centers as well as national marketing, purchasing and production.

Joe's experiences have helped create a philosophy and culture that operates more as an extended business family. The Signs By Tomorrow system was developed to allow individuals and families to fulfill their entrepreneurial dreams while joining a fully supportive system of shared values and principles.

If you are looking to start a business that allows you to tap into your creative side, and work with a higher caliber business-to-business client base, then contact Mike C. Cline at 1-877-728-7446 or mikec@alliancefranchisebrands.com.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only.

Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre sale registration and disclosure requirements in your jurisdiction.

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