The marketing environment is constantly evolving. We are experiencing dramatic shifts in advertising spending from traditional advertising to web based word of mouth advertising tactics.
Source: DMA Statistical Fact Book 2010
The basis for the shifts in advertising spends correlates with the shift in how consumers are using technology to find products and services.
Nielsen reports that 31% of U.S. mobile phone owners have a smartphone as of December 2010, and expect smartphones to become the majority by the end of 2011.* Smartphones are now being used to search out products and services and marketers need to adapt their websites and advertising techniques to fit the smaller screens.
* email-marketing reports.com
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