Event Signs for Every Budget
Signage is one of the most popular and effective event marketing tools at your disposal, but what if you don’t have a big marketing budget to work with? Here’s what you should know about shopping for event signs and how to budget for an upcoming event.
Why do you need signage for your event?
One of the keys to hosting a great event is bringing your brand to life visually. A well-branded conference is more likely to attract new prospects. Having the right signs will help you achieve the following goals:
- Spread the word about an upcoming event
- Spark public interest and excitement
- Catch the attention of passersby
- Increase brand recognition
- Showcase your sponsors
- Promote more upcoming events and future promotions
- Generate credibility
- Make the event more memorable
Signage is more effective when you use different types to add visual interest to your booth, outdoor area or conference center. Plan to have plenty of signs onsite to clearly brand the event, as well as offsite to catch more attention from potential visitors.
What are the best budgeting tips for event signage?
When setting aside money for event signs and planning, do your research! Figure out the types of signs you want and how much they typically cost. It may sound challenging, but this initial step may be a lot easier than you think.
A great place to start is dropping in for a consultation at your local Signs By Tomorrow Rockville or using the “request a quote” form to reach out our way. You can use the provided estimates to help create an event sign budget and start planning the details.
What types of signs are available for events?
Different types of signage vary in cost, which is why it’s important to do your research in advance to figure out your budget compared to the signs you want at your event. Here are some of the most popular signage choices:
- Feather banners (banner flags)
- Banner frames and stands
- Collapsible A-frame signs
- Digital signs
- POP displays
- Indoor plastic signs
- Vinyl lettering and graphics
- Trade show booths
- Custom floor graphic decals
How can you make the most of your event signs?
Even though all of the event sign options may seem overwhelming at first, you’ll have an easier time choosing once you figure out your main marketing goals for the event. We’d love to talk with you about your marketing goals and how you can get the biggest bang for your buck when it comes to eye-catching event signage opportunities.
To help you define these goals, try answering the following questions:
Can You Make Use of Your Natural Surroundings?
Is your event in an outdoor area with lots of trees? If so, you can make use of the natural landscape by stringing event banners between trees. Consider adding flutter flags around the border of your event to take advantage of natural breezes and draw in additional visitors.
Are You Maximizing Your Use of High Foot-Traffic Areas?
When marketing for your upcoming event, look for areas that have a lot of foot traffic, such as escalators, elevators and entryways. Placing event signage in these areas is a great way to maximize your exposure and increase attendance.
Are You Making It Easy for Attendees to Find Your Event?
If your event is hard to find, attendance will probably be negatively affected. You can keep this from happening by using event parking signs, such as A-frames, and other directional signage to help people find you and navigate the area easily.
Are You Thinking Big Enough?
Large banners draw more attention than small ones, so your goal should be to create and mount the biggest signs your budget and venue allow. This is also a great way to incorporate your brand colors in a big way and quickly establish consistency for your marketing.
It’s pretty hard to overdo event signage, so don’t worry about going too far. Your main goal should be to attract attention in a positive way. When people notice and become familiar with your brand, they're more likely to take an interest in what you're doing.
Signs By Tomorrow offers signage solutions for all kinds of events!
No matter what type of event you have coming up, Signs By Tomorrow Rockville can create promotional signage and displays for it. Whether you’re planning a community event, festival, fundraiser or anything else, you can rely on our signs to be eye-catching and adaptable to any indoor or outdoor environment.
If you’re ready to find cool signage that will make your event stand out, we’re ready to help. Contact Signs By Tomorrow Rockville to get started!