Stand out in a sea of competing exhibits with custom-designed trade show displays
Trade shows are one of the most popular and effective ways to market products, services, a company or an organization. By their very attendance, visitors have expressed an interest in your offerings or industry. You’ll enjoy a great chance to make a positive first impression, meet prime prospects face-to-face and gain future sales leads if not immediate deals!
Event marketing can be cost efficient; the expense to convert a prospect into a sale is often much lower than other alternatives. It also allows small businesses and even start-ups to compete head-to-head with larger, more established competitors. You’ll occupy the same event space and compete for the attention of the same potential customers.
An impactful, practical and professional-looking trade show display will be key to your success. Count on Signs By Tomorrow® for the assistance you’ll need. We’re experts in the creation of trade show exhibits, displays and booth visuals.
Choose from many types of attractive and affordable trade show displays
From the modest to the grand and every option in between, Signs By Tomorrow is your source for trade show exhibits and trade show booths for every purpose and budget:
- Table covers and table runners: Many exhibit organizers offer event marketers tables on which to display their goods and present their brand stories. In light of this, table covers and table runners have become display mainstays of the convention world. When custom designed with the event marketer’s logo and corporate colors, table covers and table runners offer both a branding opportunity and attractive surface on which to demonstrate products, make presentations or otherwise conduct business. Most are printed on washable polyester and may be easily folded and carried to the next exhibition. Of course, table covers and table runners can also do double duty for users at corporate events, recruitment fairs and the like.
- Tension fabric displays: A popular portable trade show display option, tension fabric displays create a colorful and attractive backdrop for event marketers. Many set up these portable trade show displays behind exhibit tables. Tension fabric trade show displays employ a lightweight and collapsible frame over which a close-fitting tension fabric is stretched. Tension fabric is known for its beautiful display qualities and accurate reproduction of graphics. Lighting, shelves, literature racks and video monitor mounts are popular add-ons. They can be added to tension fabric displays for extra functionality when used at conferences and trade shows.
- Retractable banner stands: Portable and easily setup, retractable banner stands feature a sturdy base and a custom fabric banner on which to display your graphics or promotional message. Simply unroll your banner when the trade show starts; it usually attaches to a vertical extension that holds it securely in place. Once finished, the fabric banner rolls up neatly into its base unit to protect the custom graphics during transport or storage. Between shows, you can set-up your retractable banner stands in your lobby or conference room. A variation in types, cassette-style retractable banner stands feature interchangeable graphic cassettes. Use them to change your graphics or messaging from trade show to show.
- Pop-up displays: Pop-up displays are built with a collapsible, accordion-style frame. When ready for set-up, it “pops” open. The result? An instant frame that’s ready to display your branding and graphics! Used primarily as backdrops, pop-up displays often display brand messages or showcase product or service capabilities. Common customization options include lighting or monitor mounts for digital presentations. Done with the trade show? Pop-up displays collapse easily for transport to the next event or set-up in your company lobby.
- Modular trade show displays: Modular trade show displays are constructed from pre-built modules of extruded aluminum framing and custom graphics. You’ll start with a base kit to use “as-is” and then add individual building blocks as needed to increase the size of your trade show modular display. The pieces are readily reconfigurable from one show to the next. What’s more, you can customize your modular trade show display to your event marketing needs with lights, display counters, shelves, digital monitor mounts and literature holders. Another plus? Modular displays for trade shows are designed to be easy to setup, take down and ship — saving you both money and time.
- Custom modular trade show exhibits: Custom modular exhibits are much like pre-fabricated module displays, except they’re built to the exhibitor’s specifications. For many event marketers, they offer the best of two worlds. You get the versatility of a prefabricated modular system that can be reconfigured as needed from event to event. You also enjoy a design that’s uniquely your own! Like pre-built modular tradeshow exhibits, most custom modular displays are constructed of extruded aluminum framing and custom fabric graphics. Of course, any number of accessories such as counters, monitor stands and more can be added to enhance your presentation.
- Custom trade show exhibits: Custom trade show booths are made-to-order exhibits created to address the specific goals, target audience and budget of an event marketer. Of course, each custom exhibit is unique to the exhibitor. You’ll specify size, materials and, of course, your graphics. Many exhibitors find the time and investment required for a custom trade show booth well worth it. There’s a greater opportunity to distinguish your trade show display from other exhibits. As a result, you’ll gain a better chance of capturing the attention of event attendees and attracting more booth traffic.
Consider these key factors when developing your trade show display
There are many types of trade show displays from Signs By Tomorrow, each presenting opportunities to market your business or organization. Keep the following thoughts in mind when determining which option is best for you:
- Branding: Whether it’s a simple banner stand or fully custom trade show booth, a well-designed trade show display must showcase your brand in a positive light. So, be sure your trade show solution stays true to your corporate logo, colors, imagery, typeface and other brand standards.
- Impact: Seasoned event marketers know that the best trade show exhibits inspire attendees to learn more about your products, services, company or organization. It will have to catch the eye, make a great first impression … and leave a positive, lasting impact on all who encounter it.
- Practicality: Your goals for creating impact must be tempered by practical considerations. Throughout a full season (if not several seasons) of trade shows, factors such as ease of set-up, takedown, transportation, maintenance and storage must be considered. A big display, for example, will create a larger impact, but it will also incur greater costs at every turn.
Questions & Answers
Are trade show displays available for rent?
Yes, you can rent trade show displays from Signs By Tomorrow. A trade show booth display rental can be an attractive alternative to purchasing a trade show exhibit, as it offers many of the same benefits. You’ll also enjoy the advantages of not having to make a purchase or commit to a specific format. For those that are new to event marketing or participate only on occasion, a trade show display rental is a great idea. It’s also smart if you’re interested in testing different sizes and types before purchasing a style that’s best for you.
See inspiring examples of our many types of trade show displays
Visit our Inspiration Gallery for creative ideas for your next project. To speak with a Signs By Tomorrow pro for a solution that meets your needs and budget, give us a call or drop in today. For a more in-depth look at some options and accessories, use the links below.
To speak with a Signs By Tomorrow Ann Arbor professional, call us at 734-822-0537 or email us.