Today's consumers are always on the go. In fact, 96% of Americans travel in a vehicle every week. They don't have time to watch television or read the newspaper, so how do you reach them? Studies have shown that vehicle signage will be a must-have this year. Outdoor media knows no bounds, because it reaches people on the go, and in every tax bracket.
Vehicle Signage is a high-impact, cost-effective solution for your business. Not only do you garner an audience of millions, you also gain the benefit of repetitive and word-of-mouth advertising. Plus, Signs By Tomorrow's vehicle wraps last up to 3 years, giving you a higher return on your initial investment.
Vehicle signage garners about 8.4 million impressions in a 12-month period.
The Traffic Audit Bureau (TAB) research puts meaningful numbers behind what consumers have been saying for years:
92% of people notice and read graphics on wrapped vehicles
75% of consumers develop impressions about a company based on the fleet graphics
30% of consumers will make buying decisions on impressions they receive from company vehicles.
96% of people surveyed said fleet graphics have more impact than billboards.*
Comparison of Advertising cost for different media (shown as cost per one thousand impressions)
$23.70 TV Advertising
$18.15 Newspaper Advertising
$ 3.55 Outdoor Advertising
$ .70 Vehicle Advertising (Wrap)
*Based on a 28-foot truck contracted for full coverage over a 12-month period. Actual cost for inner city or regional programs may vary. - Source-Media Dynamics, Inc.